How to Thrive (and not just survive) in the World of Coaching

15 Jul 2019

The Coach’s Survival Guide is the second book from Master Certified Coach, Kim Morgan. It is an easy to use, accessible book, grounded in practice and experience and includes case studies drawn from real-life practice.  It is rooted in the real world, normalising the insecurities felt by many coaches and acknowledging the realities of building a coaching business, while addressing the everyday issues that can hinder a coach's performance or confidence.

Focusing on her experience from creating coach training and professional development programmes for coaches for the last 20 years, Kim Morgan answers all of the burning questions new coaches have on getting their business started, choosing clients to work with and most importantly, their self-care. The Coach’s Survival Guide seeks to normalise the almost inevitable feelings of self-doubt felt by coaches, particularly in the initial stages of their new career.

Each chapter covers one topic from several different angles with case studies to help better illustrate the topic from a coaching practice perspective.  Some of the chapters include: Building a coaching business, managing client boundaries, facilitating change and self-care for coaches.

Praise for the book

“Reading this book was like spending time with a close friend; a combination of warmth, wit and illumination.” 
Professor Damian Hughes, Professor of Organisational Psychology and Change

“This book is an essential companion to anyone setting out as a professional coach. It provides knowledge, expertise and, perhaps most importantly, comfort for all the challenges that new coaches face.” 
Tom Preston, C.E.O. The Preston Associates

“At last, here is a book that acknowledges the very real challenges involved in building a coaching business – and provides a blueprint for success!”
John Perry, Coach and Principal Teaching Fellow, the University of Southampton, UK

“This is a hugely practical and accessible support guide to help you address the challenges you will face in developing your coaching practice, from setting up your practice, generating clients and managing yourself in the coaching relationship.”
John Leary-Joyce, Exec Chair AoEC International, author Fertile Void

About the Author

Kim Morgan is one of the UK's most esteemed business and personal coaches. With over 30 years' experience of people development, across all sectors of public and private business, Kim draws extensively on her experiences of what universally works to make great leaders, successful individuals, productive teams, happy families, outstanding organisations and brilliant coaches.

Kim is Managing Director of Barefoot Coaching Ltd - one of the UK's leading suppliers of coaching and coach training - and an ICF Master Certified Coach. She is a monthly columnist for Psychologies Magazine, author of The Coach's Casebook: Mastering The Twelve Traits That Trap Us and the soon to be released, The Coach's Survival Guide. Kim is also a regular contributor to the media on everything from entrepreneurship and women in business to coaching skills for parents and family life.

Kim’s book is available to purchase now on Amazon:

For press enquiries, please contact Christine Woodham on or 01332 863641 |